Instacart
Instacart
When I graduated from my design bootcamp in 2020, I was an Instacart Shopper part-time to get by. While I was there, I noticed a disconnect between the design and the shoppers. I took things into my own hands created an experience that reflected empathy to the backbone of their business and amplified unheard voices.
Project Overview
Challenge
The current design of the shopper app isn’t compassionate towards their shoppers. In-store shoppers are the backbone of the app and their user experience is vital.
Solution
Refine the mobile app and improve their existing features.
Allowing shoppers to view orders before accepting them.
Giving shoppers more leniency to return to their shift after missing the timer.
Updating the countdown feature, and including a timer.
Team
UX/UI Designer
Time
1 week
Task
Refine the Instacart Shopper app.
Tools
Figma, Instacart Shopper App
My DEsign Solution
By using research, I redesigned the user experience that created a more empathetic experience for shoppers.
Order Page
A major update to this page was adding an indicator to let shoppers know how many breaks they had available. This didn’t exist prior.
The next change was allowing shoppers to see what’s in their order before accepting.
Instacart really pushes for shoppers to be time oriented and maximize their personal limits. Adding the ability to see what items you have will allow you to shop more efficiently.
The next change was adding a timer into the indicator circle. Previously there was no indication of how much time you had to accept an order.
Order Details
Before accepting an order, you have the ability to preview the items within it.
This is meets both personal and business goals because it creates more efficient shoppers able to capitalize on valuable time.
This is incredibly helpful for shoppers in large stores such as Costco.
Shift End Page
This redesign is arguably the most important.
If shoppers don’t accept an order within the allotted time they are booted off their shift with no ability to return. This happens in all situations no matter the circumstance. Poor connection, busy server, etc.
This design solution allows shoppers some leniency and grants them the ability to return to shift up to 2 times.
The ability to return to shift with a limit, was my approach and considering the business’ perspective as there are certainly people who would abuse this feature.
Final Thoughts
The best thing about this redesign is that Instacart actually reached out to me, and forwarded my solutions to their design team to be implemented upon.
User Testing
I’d be happy to hear the experience this provides for shoppers. As I was once part of their demographic, my goal was to expand on their ideas with a more empathetic approach.
Empathy
I hope that moving forward Instacart will keep in mind not only the goals of customers but the people who are quintessential to the success of their business.