Instacart
Instacart is a grocery pickup and delivery service. Users can order via mobile or a desktop application. For this particular example, I redesigned the shopper app. Shopper’s work within a designated store and fulfill orders for drivers to deliver.
Project Overview
Challenge
The current design of the shopper app isn’t compassionate towards their shoppers. In-store shoppers are the backbone of the app and their user experience is vital.
Solution
Refine the mobile app and improve their existing features.
Allowing shoppers to view orders before accepting them.
Giving shoppers more leniency to return to their shift after missing the timer.
Updating the countdown feature, and including a timer.
Role
UX/UI Designer
Time
1 week
Task
Refine the Instacart Shopper app.
Tools
Figma, Instacart Shopper App
Their current app.
My design solution.
Order Page
One change was this page was indicating for users how many breaks they had available (upper left).
The next change was allowing shoppers to see what’s in their order before accepting. Instacart really pushes for shoppers to be time oriented and maximize their personal limits. Adding the ability to see what items you have will get you there faster.
The next change was adding a timer into the indicator circle. Previously there was no indication of how much time you had to accept an order.
Order Page Pt.2
Expanding on the idea of seeing what your order has before accepting it. This page uses their current brand identity and elaborates on particular items a customer has.
Shift End Page
This redesign is arguably the most important.
If shoppers don’t accept an order within the allotted time they are booted off their shift with no ability to return. This happens in all situations no matter the circumstance. Poor connection, busy server, etc.
This design solution allows shoppers some leniency and grants them the ability to return to shift up to 2 times.
Final Thoughts
The best thing about this redesign is that Instacart actually reached out to me, and forwarded my solutions to their design team to be implemented upon.
User Testing
I’d be happy to hear the experience this provides for shoppers. As I was once part of their demographic, my goal was to expand on their ideas with a more empathetic approach.
Empathy
I hope that moving forward Instacart will keep in mind not only the goals of customers but the people who are quintessential to the success of their business.